The advent of the Internet has made it much cheaper and easier for businesses to order a beautiful logo design. From pre-designed templates and DIY software to logo design packages there are many options.
In 2008, logo design competitions became popular and their popularity continued to rise to this day. Logo design competitions have many advantages over other, many traditional options. The sheer number of designers competing with other major sites means you get a lot of ideas to choose from. The crowd acquisition model means you are entering the global market of designers rather than relying on a few to work on your project.
Not all logo design competitions work well but also some competition managers fail to find the right design. However, there are many things you can do to increase your chances of having a successful race.
In this article, we have put together some competitive logo design tips. These tips include what you need to know when it comes to choosing a site to host your competition and actually run the competition. If you know how to run a logo design competition properly then you are more likely to end up with your dream logo.
Read the Instructions Carefully
There are now many websites operating in this niche these days and while they are very similar to others they differ depending on how competitions are held. Before ordering you should learn how the site works and check their FAQ (frequently asked questions) if they have one.
Established Sites = Additional Designers
Some of the older, more stable sites have grown into thriving, active markets. Some now boast designer pools of more than 100,000 people. If you go with some of the ‘copycat’ players who have recently appeared you may find that their sites are not working as well. There is a lot of good designer working on the top three or four sites but don’t worry about many other smaller sites. Top logo competition sites often let you know how many designers are in their pool so look for this information on their homepage.
Higher Rewards = More Entries
As a competition manager, it is up to you to decide how much you want to invest as a prize. Many sites set a low prize value that is usually around a few hundred dollars for a logo design. However, if you can place a prize higher than the minimum your competition will attract more attention. With the generous prize money, you will probably get entries from many designers and they will put more time into their design ideas.
Confirm Your Competition
Most logo design top competition sites give you the option to place a ‘prize’ guarantee of a prize in your competition. When designers see this they know that your competition has a guaranteed prize and that you will not be refunded. If you want to keep your refund open you will be able to ‘confirm’ your competition. So designers can pass your competition or add a little boost to their posts knowing there is no guaranteed prize.
Refunds and Policies
Before ordering you should carefully check the Terms and Conditions of the websites to know where you stand if you need a refund. Others will basically give you a full refund if you have not yet verified ‘your competition. Some have multiple terms attached to their refund policies and will deduct various amounts from the refund amount.
The designers will be very interested in the project with a clear, well-written text. If designers understand a little bit about your business and what you want in logo design they will be able to come up with ideas that are right for you. Provide details and references to other logo designs where possible. You should also let them know how you plan to use the logo.
Public or Private Competition?
Some designers like the idea of a private competition as they are able to present their designs without the other designers seeing them and may have ideas for them. However, there are significant advantages to having public competition. It will make it easier for people to find it with search engines and thus give you more exposure to developers. Also, if any designers have submitted a copied work some artists can respond by reporting it to the owners of the site.
Look for Good Designers
While some logo design competitions require that submitted projects be closed to the public, there is often more that will allow the work to be open for viewing. This gives you a great opportunity to look at other logo design competitions held on the same site as yours. Then you can look for other designers who have done the job you love and apply for them to also submit to enter your competition.
Most of the crowd-finding sites are packed outside and while you will naturally receive attention there may be many producers who ignore your project. Those who want to get the best price on a logo contest can look to advertise it to attract more designers. Many logo contest sites can give you an upgrade that gives your content more exposure on their site. If you work well on the web you may be able to promote your competition on other websites, forums, or blogs where construction professionals gather.
If you are not working for a deadline then you may be traveling for as long a race as long as possible. This will give the designers time to find your project and partner with you as they understand their ideas.
Enter Time in Response
The whole process of making a logo contest usually takes about three weeks and you should be prepared to set some time as you follow the progress of the logo. Most logo competition websites have a program where you can measure ideas submitted and request changes. Communicate openly with designers so they can review your preferences.
If possible you should get rid of the basic ideas that you know will not work no matter how much they are changed. By doing so you will make it easier for designers to follow your competition. The designers will also be more attracted to competitions that have received fewer entries as they will expect a lower level of competition.